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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Terminus Launches Connected Account Experiences Program To Foster Engagement

Terminus Launches Connected Account Experiences Program To Foster Engagement

Terminus is an account-based engagement platform built to deliver more pipeline and revenue through multichannel ABM. The company launched its Connected Account Experiences platform to deliver first-party data that helps users improve engagement with target buyers and drive awareness and influence through connected TV and audio ads.
Sitecore Reveals Updated Product Suite Following Several Acquisitions

Sitecore Reveals Updated Product Suite Following Several Acquisitions

Sitecore, an end-to-end digital experience software provider, fully integrated the core products from its acquisitions of Boxever, Four51, Moosend and Reflektion into its digital experience platform (DXP). The new integrations seek to provide Sitecore users with a full suite of capabilities hosted in the cloud.
Mediafly Unveils Complete Revenue360 Suite

Mediafly Unveils Complete Revenue360 Suite

Mediafly, a revenue enablement and intelligence platform, released its complete Revenue360 suite, which consists of four solutions designed to serve as a “command center” that enables revenue teams to coach, assess, predict and interact with audiences more effectively at every stage of the buyer journey.
How To Keep Up With Evolving Buyer Preferences & Needs

How To Keep Up With Evolving Buyer Preferences & Needs

Keeping up with the changing buyer’s journey isn’t easy — but you already knew that. Aside from privacy concerns and cookie phase-outs, perhaps one of the most challenging elements is the rise of buying committees. With more than a third (68%) of buyers indicating that they make key business decisions in groups, organizations are tasked with identifying each member and serving them relevant content.
Drift Introduces Conversation Cloud At FLASH Miami Event

Drift Introduces Conversation Cloud At FLASH Miami Event

Drift, a provider of conversational marketing and sales tools, released a new product designed to personalize the customer’s online experience. By combining its core products into one suite of tools, the company intends to offer a line of communication between the buyer and the seller, providing the buyer with instant,…
Apollo.io Raises $110M In Series C Funding

Apollo.io Raises $110M In Series C Funding

Apollo.io, a sales intelligence and engagement platform, closed a $110 million Series C funding round led by Sequoia Capital alongside existing investors Tribe Capital, Nexus Venture Partners and NewView Capital.
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