During times of economic uncertainty, marketers need to understand the evolving purchase decision-maker patterns and reevaluate their strategies accordingly. Defined as a period of a significant decline in economic activity, a recession directly impacts marketing. As companies tighten their budgets, B2B sales funnels have become longer, more complex and involve…

Regardless of how sales (and salespeople) are perceived, there’s one thing everyone agrees on: Selling is tough. Breaking through in a competition-filled marketplace is hard, and it's even harder when you need to appeal to a multichannel audience with a short attention span.

Flagship (or tentpole) events have played an essential role in many business strategies for decades. However, amongst a crippling pandemic, labor shortages and a drawn-out period of challenging economics, some of the excitement around events — and their business value — has led to a slight shift in philosophy. Recently,…