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From Lackluster To Blockbuster: How CTV Gives B2B Brands A Better Video Ad Platform

From Lackluster To Blockbuster: How CTV Gives B2B Brands A Better Video Ad Platform

Aired On: December 8, 2022 @ 2 PM ET / 11 AM PT B2B marketers have long relied on social media as their video ad destination, but these days, social platforms are losing their luster. From evolving algorithms and changing ownership to reduced performance and measurement, social has become a challenging space. However, advertisers can’t just abandon their video ad strategy…
When “Just Right” Just Works: The Goldilocks Effect Of ABM

When “Just Right” Just Works: The Goldilocks Effect Of ABM

Aired On: Oct. 12, 2022 @ 2 PM ET / 11 AM PT As marketers, we strive toward "just right": Delivering the right conversation at the right time to the right person that primes them to make the right decision. But we've all come in a little too hot via email or pushed an ad campaign that had, well, run cold.…
CTV As Performance Marketing: A Tale Of Two B2B Case Studies

CTV As Performance Marketing: A Tale Of Two B2B Case Studies

Aired On: Sept. 22, 2022 @ 2 PM ET / 11 AM PT While you’ve probably been hearing that Connected TV (CTV) is a great channel for B2B brands, it may be hard to believe that the TV screen is driving significant conversions. But we have proof — B2B businesses are opting to reach their audiences with CTV advertising, and they…
How To Plan, Build & Scale Your ABM Strategy In Record Time

How To Plan, Build & Scale Your ABM Strategy In Record Time

Stefanie Neer started at Drift to lead all things ABM back in May. While it’s only been a couple of months for a seasoned ABM leader like Stefanie, it’s been plenty of time to dream up a polished ABM roadmap for the second half of the year. Plus, by working closely with Ottavio Dattolo and Drift’s Demand Gen team, she’s…
Why ABM Is A Must During A Down Economy

Why ABM Is A Must During A Down Economy

As marketing teams prepare for an economic downturn, one approach is standing out for its ability to deliver high-impact results with speed: Account-based marketing. With an account-based approach, teams can focus their spend and target specific accounts with the highest fit, intent and engagement to help drive revenue fast. ABM is not only effective for generating net-new business, but it’s…
Multichannel ABM Innovators: How Oracle And Cisco Identify & Convert Their Best Accounts

Multichannel ABM Innovators: How Oracle And Cisco Identify & Convert Their Best Accounts

Aired On: June 29, 2022 @ 2 PM ET / 11 AM PT Join our exclusive roundtable with top marketing leaders, hosted by leading B2B marketing publisher Demand Gen Report and moderated by LinkedIn and Madison Logic. Panelists will discuss how modernizing your account-based go-to-market strategy can drive account engagement across the sales cycle and improve the ROI of your marketing…