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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

How LHP Grew Average Lead Value By 3X

How LHP Grew Average Lead Value By 3X

As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation industry for more than 20 years without relying on marketing. But when the pandemic put a halt on in-person interactions and direct sales efforts, the marketing team knew they needed to get…
Clari Acquires DealPoint; Expands RevOps Platform With New Features

Clari Acquires DealPoint; Expands RevOps Platform With New Features

Clari, a revenue operations (RevOps) platform, expanded its deal management capabilities with the acquisition of DealPoint, a deal mapping & customer collaboration platform. The acquisition will empower users to oversee deal health and build stronger buyer-seller connections. In addition, Clari announced a new suite of execution insight solutions to help…
Birdeye Messaging Aims To Create Seamless Buyer Experiences Through Text Messages

Birdeye Messaging Aims To Create Seamless Buyer Experiences Through Text Messages

Birdeye Messaging, from all-in-one customer experience platform Birdeye, is designed to help users attract, convert and engage customers via text messaging, enabling them to text their leads and customers at every step of the customer journey for maximum engagement. Back-Of-The-Box Details Birdeye Messaging is designed as a real-time engagement tool…
Drift & SalesLoft Form Partnership To Strengthen Sales Enablement

Drift & SalesLoft Form Partnership To Strengthen Sales Enablement

Revenue acceleration platform Drift partnered with SalesLoft, a sales engagement provider, to equip sellers for hyper-personalized communication with prospects. The partnership seeks to help sales and marketing professionals increase prospect engagement, conversion and alignment through shared visibility into target accounts.
SugarCRM Unveils New AI Model For SugarPredict Platform

SugarCRM Unveils New AI Model For SugarPredict Platform

SugarCRM, a customer experience platform, enhanced the capabilities of its SugarPredict platform with artificial intelligence (AI) and automation. The updates seek to facilitate rapid and reliable marketing lead qualification and prioritization through AI-powered predictive lead scoring.
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