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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Why Do Some Marketers Fail At Sales Enablement?

Why Do Some Marketers Fail At Sales Enablement?

By Brendan Cournoyer, Brainshark   When people talk about sales enablement, the word "content" tends to come up a lot. There’s a reason, of course. Sales enablement is all about putting salespeople in the best position to have more successful conversations with buyers, and reps rely on great content to…

Accelerating Sales With WebReply

WebReply's cloud-based sales acceleration platform is designed to help sales teams create segments, leverage marketing-approved content and gain insights on how to effectively nurture prospects through the sales funnel.

ClearSlide Unveils Measurement Tools For Sales Engagement Platform

ClearSlide, a sales engagement platform provider, launched its ClearSlide Engagement and Follow solutions. The tools are designed to help sales and marketing teams monitor, analyze and respond to sales performance data. The new tools are offered through the company's sales engagement platform, and are intended to help marketing and sales…

Call Analytics And Automation With DialogTech

The DialogTech Voice360 platform is a call analytics and automation solution designed to help marketers drive conversations with prospects that enhance revenue opportunities and maximize ROI.

Study: Only 10% Of Large Tech Company Sales Teams Are Inside Sales Reps

While 40% of large technology companies plan to increase their inside sales headcount by 2016, inside sales reps currently make up only 10% of these companies' sales teams. By comparison, inside sales reps make up 55% of the overall sales teams at small businesses and startups. These are just a…

Study: Only One-Third Of Sales Trainers See Their Training Program As Effective

According to recent survey from Brainshark, roughly one third (32%) of sales trainers describe their organization’s current sales training programs as “effective.” The study, consisting of responses from 162 sales training professionals from companies of various sizes and industries, shows that nearly half of training professionals (48%) say their organization’s…
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