Briefs

8 Key Steps To Humanize The Buyer Experience In Account-Based Marketing

In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting, where marketers can target their efforts with great precision. Instead of throwing spaghetti at a wall and hoping it will stick, modern marketers are using the…

How Partner Networks Can Expand Sales Efforts

Partner networks can help SMBs increase sales and marketing opportunities. Successful partner programs can feature a variety of important components. For small and mid-size companies creating a new network or expanding a fledgling effort, experts point to a number of key ingredients. This guide offers insights into: The common myths, misconceptions and actualities of leveraging a partner network; What needs…

Does Your Marketing Have A Dark Side? 3 Ways To Avoid The Personalization Hall Of Shame

In today's omnichannel, digitally connected world, shoppers have access to more information and products than ever before. As a result, it has become increasingly challenging for businesses to not only engage customers, but also to win their trust and lifetime business. While planning and building their campaigns, marketers should take into account the lessons learned from the Personalization Hall Of…