6 B2B Tech Freemium Offerings Marketers Need To Know
February 7, 2023 
Kelly Lindenau
Freemium — a business model that offers basic features at no cost and charges users extra to access the entire platform — is widely known in consumer tech and streaming services, as brands such as Zoom, Slack, SurveyMonkey and more offer basic plans at no cost to users. Freemium offerings are a lead gen superstar, serving as a framework to introduce users...
How ChatGPT Will Influence Modern B2B Marketing Strategies
February 1, 2023 Kelly Lindenau
By the end of 2023, ChatGPT — pioneered by Open.ai, the artificial intelligence research lab that trained the chatbot — is expected to bring in $200 million in revenue by capitalizing on the areas where traditional conversational AI fell short. In its previous iteration, 81% of practitioners would abandon chatbots due to complaints such as a lack of personalization, irrelevant responses...
Are Events The New Offices?
January 24, 2023 Kelly Lindenau
There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And that’s not even factoring in the 52% of workers who want to work remote, either.
How To Encourage Team Building In A Remote Environment
November 8, 2022 Christina Cargulia
In a world where companies can run completely remote… it’s easy to lose the sense of community that comes with going into the office daily. Team building may sound like a snooze fest to employees, but there is something so special about creating a strong bond with the people you work with. Ultimately, the goal is to boost the overall...
All Treats, No Tricks: Peek Inside The #B2BMX Candy Bowl
October 26, 2022 Kelly Lindenau
One of the biggest mistakes one could make on Halloween is leaving out a candy bowl encouraging trick-or-treaters to “please take one” because, well…
How To Plan For 2023 With So Much Uncertainty
October 18, 2022 Christina Cargulia
As the year 2022 approaches its end, annual budget planning for the new year is just around the corner. What better way to end the year than with a nice book read? Latané Conant Conant, Chief Marketing Officer at 6sense, just released the second edition of her book titled, “No Forms, No Spam. No Cold Calls,” to equip sales and...
A Golden Delicious Sneak Peek Into #B2BMX
October 11, 2022 By Kelly Lindenau & Klaudia Tirico
Step aside, pumpkins, there’s something new for marketers to start carving out: Their B2B Marketing Exchange agenda. While #B2BMX doesn’t kick off until Feb. 27, 2023, there’s no better time to register and start familiarizing yourself with the sessions already harvested.
It’s Finny Time: Nominations For The 11th Annual Killer Content Awards Now Open
October 4, 2022 Kelly Lindenau
A lot happened in 2012: People thought the world was going to end, NASA’s Curiosity Rover successfully landed on Mars and Demand Gen Report debuted its Killer Content Awards (KCAs). The KCAs were designed to honor the most creative minds in the B2B world — and since its inception, it’s received more than 2,000 nominations and honored more than 280...
Borrowing A Page From A Professor’s ABM Playbook
September 20, 2022 Andrew Gaffney, Editorial Director
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many other key elements.
How To Find The ‘True North’ Of Your CRM Strategy
September 14, 2022 Kelly Lindenau
Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate CRM data improves their conversion rates. But a startling 44% estimated their company loses more than 10% in annual revenue due to poor quality CRM data, while an additional 69% reported their organizations do not pursue and/or complete potentially valuable sales initiatives...
Food For Thought: Provide Prospects & Customers With Meal Credits For NFL Sunday
September 7, 2022 Kelly Lindenau
If there’s one great unifier in the world, it’s food. And every savvier marketer has incorporated some form of meal vouchers into their marketing efforts, whether it’s incentivizing event attendance or thanking a client for a meeting. But an open space in the meal-based marketing space is the weekend — and what better way to kick off a new program...
New Research: 96% Of Sales Reps Need More Help In The Early Buying Stages
August 31, 2022 Kelly Lindenau
B2B sales efforts still aren’t as targeted as they should be — and it comes at a detriment to companies’ bottom lines. New research from Lusha, a B2B database of company contacts and business leads, found that just under half (50%) of salespeople believe one of the most common effects of wrongly targeted outreach is damage to their company’s brand...
In The World Of B2B, Brand Like A B2Cer
August 23, 2022 Christina Cargulia
It seems like a contradiction to tell a room full of B2B marketers to think like a B2C marketer, but FullSurge’s Mitch Duckler had the intel to back up his claims. Duckler dedicated his closing keynote at the B2B Sales & Marketing Exchange to explain the direct correlation between brand differentiation and key business metrics.
Integrate CMO & Co-Author Deb Wolf Spills The Tea On New Book On Precision Demand Marketing
August 16, 2022 Christina Cargulia
Integrate announced the launch of its new book titled, “Precision Demand Marketing: Achieving the Promise of Predictable Pipeline,” co-authored by Integrate Co-Founder and CEO Jeremy Bloom and Integrate CMO Deb Wolf. The book provides a realistic hands-on approach to adopting a buyer-driven, omnichannel precision demand marketing (PDM) strategy.
Meet The 2022 Class Of B2B Innovators
August 9, 2022 Kelly Lindenau
As 80% of buyers choose self-service channels and 55% indicate they rely on more content than they did a year ago, it takes the savviest marketing minds to create engaging strategies and campaigns that prioritize buyers’ litany of preferences.