Account-based marketing platform RollWorks, a division of NextRoll, introduced RollWorks In-Market Account Finder, a free capability designed to help organizations discover sales-ready accounts within minutes. The In-Market Account Finder seeks to provide marketing and sales teams with access to proprietary intent data utilizing RollWorks’s Keyword Intent feature.

RevSure.AI, an AI-fueled sales pipeline readiness company, revealed new features designed to provide marketing teams with increased insights into data and lead-to-revenue projections. The updates seek to help organizations improve their spend efficiency by focusing on the campaigns and actions that will result in the best ROI.

Demandbase, a go-to-market platform, released Demandbase Intent, which aims to empower organizations to leverage timely and accurate buying signals within their predictive models, data stores and analytics. Joining other available technographic and company firmographic datasets, Demandbase Intent is designed to give organizations the insight they need to hit revenue numbers…