Marketing Analytics

Clearbit Offers Free TAM Calculator Designed To Quantify Market, Revenue & Growth Potential

Clearbit is a marketing intelligence solution that aims to help B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures and First Round Capital.

StackAdapt Launches New In-Game Channel

StackAdapt is a self-serve programmatic advertising platform that launched a new channel for in-game inventory, available globally to all users of the StackAdapt DSP. Users will receive guaranteed viewability when utilizing in-game for ad placements, along with brand-safe traffic and brand recognition.

Measuring The Wrong Things Makes Marketing The First Investment To Go

Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true. The risks are calculated carefully, but the outcome isn’t guaranteed.

October 21, 2022
Written by Summer Craig, Craig Group

New Integrate Report Suggests Need For Precision In Marketing

Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed insights into how marketers are responding to economic headwinds. The research was conducted with Demand Metric, a global research and advisory firm.

October 12, 2022
Written by Christina Cargulia

TRAK Data Releases New On-Demand Marketing Data Platform

TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides an easy-to-use interface to enable users to create custom lookalike audiences quickly.

May 10, 2022
Written by Christina Cargulia

LeanData Appoints Franco Anzini As COO

LeanData, a modern revenue orchestration platform, named Franco Anzini as its Chief Operating Officer (COO). In his new role, Anzini will oversee all aspects of the company’s business and operations, including finance and go-to-market strategies.

April 26, 2022
Written by Christina Cargulia

The 3 Marketing Reports CMOs Need

CMOs at B2B companies are responsible for driving predictable growth in addition to the traditional marketing and brand-building tasks they manage. Now more than ever, CMOs need reports that quantify the impact of marketing’s lead gen activities.