Sales Enablement

Bizzabo & Brightcove Join Forces To Launch Virtual Event Streaming Offering

Bizzabo, an event software platform, partnered with online video platform Brightcove to provide customers with secure, scalable and reliable video streaming for virtual and hybrid events.

August 31, 2021
Written by Kelly Lindenau

Drift Launches Sales Seat To Analyze Intent For Account Prioritization

The Sales Seat solution from Drift is designed to unify sales data and highlight which accounts and buying committees are the most engaged in the pipeline, allowing users to qualify buyers faster and increase engagement across various channels.

August 23, 2021
Written by Michael Rodriguez

3 Trends To Watch In Data-led Marketing

As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilizing “big data” for close to 20 years, and articles detailing how effective and popular artificial intelligence (AI) will…

August 20, 2021
Written by Jeff Haws, MessageGears

Seismic Raises $170M, Acquires Lessonly To Enhance Sales Enablement Training

Seismic, a sales enablement platform provider, acquired training, coaching and enablement solution Lessonly to help users provide seamless sales experiences from within the Seismic platform. In addition, Seismic completed its latest series G funding round, raising $170 million and bringing its total valuation to $3 billion.

August 17, 2021
Written by Michael Rodriguez

Uberflip Aims To Automate Dynamic Content UTMs For Enhanced Attribution Reporting

The Dynamic Embed Parameters solution from Uberflip allows users to quickly create and manage their urchin tracking module (UTM) parameters to attribute traffic from shared content for higher quality marketing attribution data.

Outreach Welcomes New CMO

Outreach, a sales intelligence and engagement platform, hired Melton Littlepage as Chief Marketing Officer (CMO). In his new role, Littlepage will be responsible for leading the Outreach global marketing strategy, including product, brand, demand generation, communications and technology alliances, to drive growth and extend the company’s category leadership.

August 4, 2021
Written by Kelly Lindenau

Drift Fastlane Aims To Qualify Webpage Leads For Real-Time Sales Conversations

The Fastlane solution from Drift helps users build a real-time chat experience that capitalizes on leads showing intent and qualifies them for optimized response times and faster engagement, driving higher quality pipeline faster.