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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

RFPIO Partners With Seismic For Seamless Sales Enablement Integration

RFPIO Partners With Seismic For Seamless Sales Enablement Integration

RFPIO, a response management platform, partnered with Seismic, a sales enablement platform, to help sales teams share customer-ready content between the two solutions through a streamlined user experience. The integration seeks to simplify tech stacks, remove silos between teams and processes and maintain single sources of truth rather than duplicate documentation.
New McKinsey Research: The Top Three Channels B2B Buyers Prefer

New McKinsey Research: The Top Three Channels B2B Buyers Prefer

Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy McKinsey highlighted the changing sales landscape and identified key trends that outlined buyers’ evolving…
Capital One Enters Enterprise B2B Software Market

Capital One Enters Enterprise B2B Software Market

Capital One released Capital One Software, a new enterprise B2B software focused on providing cloud and data management solutions for companies operating in the cloud. The offering seeks to help marketers solve challenges related to data management in the cloud, such as publishing, consumption, governance and infrastructure management.
Winning By Design Expands Revenue Academy Course Offerings

Winning By Design Expands Revenue Academy Course Offerings

Winning by Design (WbD), a global B2B revenue consulting and training company, expanded its Revenue Academy roster with the addition of three new courses and a “New Hire Onboarding” program. The Revenue Academy offers interactive training sessions, frameworks and detailed blueprints for each step along the customer journey. 
Mailgun Launches InboxReady To Improve Email Deliverability

Mailgun Launches InboxReady To Improve Email Deliverability

Mailgun by Sinch is an email delivery service company that enables its customers to send, receive and track emails. Mailgun launched its InboxReady by Sinch program, which empowers enterprise marketers to improve email deliverability and optimize campaign performance. InboxReady is built to help marketers maximize the ROI of their email…
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