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The Marketer’s Guide To Interactive Content Success

The Marketer’s Guide To Interactive Content Success

Interactive content is powerful — it's eye-catching, engaging and, let's be honest, looks infinitely cooler than some flat PDF. It's also preferred by nearly everyone over traditional static content, including 91% of B2B buyers. That's right: Nine out of 10 B2B buyers prefer interactive. Yet, with endless options for content creation and optimization, organizations often struggle to identify what works…
2021 B2B Innovator Awards

2021 B2B Innovator Awards

The B2B Innovator Awards, hosted by Demand Gen Report (DGR), were designed to honor the brightest and most inventive minds in B2B. Now in its fifth year, the awards recognize some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’ needs. 2020 brought a lot of uncertainty but one thing…
2021 Killer Content Awards: B2B Brands Dominating The New Marketing Metaverse

2021 Killer Content Awards: B2B Brands Dominating The New Marketing Metaverse

Marketing teams and content creators leveled up their approach to campaign strategy, creative and execution. Even amid uncertainty, teams rallied around new ideas and made innovation a reality. Learn how this year's Killer Content Award (KCA) winners smashed their goals and reached the top of their industry scoreboards. Check out the 2021 class of KCA winners and their award-winning campaignsin…
2021 B2B Marketing Resolutions

2021 B2B Marketing Resolutions

When we built out our personal and professional 2020 resolutions, we had no idea what was about to come. The COVID-19 outbreak turned our lives upside down, creating new challenges for us to overcome. For this year’s edition of our annual B2B Marketing Resolutions piece, we asked some of our friends in the B2B community to share what they learned…
Rewriting The Rules For Revenue Success

Rewriting The Rules For Revenue Success

The strategies that B2B marketers employ to generate revenue are continuously evolving, and the rules are being rewritten to adjust to changing world events. As such, an account-based model has never been more important, as B2B marketers look for ways to align their messaging with not only the current intent of buyers, but their plans for the future. This iPaper…
The Future Of Revenue Operations

The Future Of Revenue Operations

The notion of combining sales, marketing and customer success around common goals has been an ongoing discussion within the B2B community. Many organizations, as well as industry experts and analysts, now believe they need Revenue Operations (Revenue Ops) to grow their businesses and deliver a seamless experience throughout the customer lifecycle. As of 2019, many companies have created Revenue Ops…