Sales Enablement

Salesforce Unveils New Einstein Features For Sales Cloud

Salesforce announced three new features within its Sales Cloud offering, including a new AI-powered solution designed to use a company’s historical CRM data to take the guesswork out of forecasting.

September 19, 2017
Written by Brian Anderson

Marketers Want To Crunch The Numbers, But May Need Help Sweating The Details

According to Demand Gen Report’s 2017 Marketing Measurement and Attribution survey, almost three-quarters of those surveyed said they want deeper metrics to show the impact on pipeline and revenue.

September 12, 2017
Published in Blog
Written by Terry Moffatt, Contributing Editor

Apttus Unveils Incentive Compensation Management Solution

The Apttus Incentive Compensation Management (ICM) aims to help companies design, execute and manage sales incentive programs and embed them throughout the Apttus Quote-to-Cash (QTC) suite. The solution combines with applications available in the Apttus’ Quote-to-Cash (QTC) suite, which operates under a common data model and through a single user interface.

September 12, 2017
Written by Klaudia Tirico

Freshworks Delivers AI-Powered CRM Solution For Sales Teams

Freshworks, a cloud-based customer engagement software provider, has unveiled Freshsales, a CRM solution that offers AI-based lead scoring, built-in phone, email and activity capture in a single solution designed to enable sales productivity.

September 4, 2017
Written by Klaudia Tirico

Study: Alignment Between Sales And Marketing Is Improving

As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the forefront of business operations to increase abilities to close deals and boost revenue. While alignment has been a challenge in the past, a new survey from Televerde reveals that a majority of…

August 17, 2017
Written by Klaudia Tirico

Insight Into The Marketing & Sales Enablement Tech Stack

Alignment is an ongoing battle for B2B organizations — so much so that it is impacting tech selection. This infographic from Seismic examines new research that aims to uncover what types of technologies enterprise companies are leveraging to enhance their marketing and sales alignment capabilities.

HubSpot Acquires Kemvi To Incorporate AI Into CRM Platform

HubSpot has announced that it has acquired Kemvi, a startup supplying artificial intelligence (AI) and machine learning capabilities designed to help sales reps improve relationships with potential customers. Terms of the deal were not disclosed.

July 25, 2017
Written by Klaudia Tirico