Sales Enablement

Salesforce Introduces Sales Cloud Partner Relationship Management App

Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce technologies, is designed to allow companies to build modern, branded partner communities, the company said.

June 2, 2017
Written by Terry Moffatt, Contributing Editor

When Not To Challenge Your Customer

The call for B2B marketers and salespeople to always be challenging and disrupting the customer is a great piece of advice when you’re trying to acquire new business. But it’s actually very bad advice when you’re trying to keep your customers and convince them to pay more. In fact, disrupting…

May 30, 2017
Written by Tim Riesterer, Corporate Visions

How To Capture Customers At Their Peak Of Interest

Too often, a prospective customer visits a company’s website outside of normal business hours. Whether it’s early morning, late evening, over the weekend or on a holiday, businesses hear from prospective customers when there’s no one available to speak with them. And what do we do with these prospects who…

May 15, 2017
Written by Lauren Mead, Chief Marketing Officer, TimeTrade

Seismic Offers New Sales Enablement Solution For Real-Time Content, Buyer Insights

Seismic, a sales enablement solution provider, announced it has launched Seismic NewsCenter. The company said that this new offering is designed to provide B2B sales reps a resource for real-time content and buyer insights to enhance buyer engagement.

May 9, 2017
Written by Brian Anderson

It’s About Revenue: Marketers Head Directly Into The Sales Funnel

The trend is clear. The role of marketing is changing and expanding to encompass revenue accountability. In the not-so-distant past, the sole goal of many B2B marketers was focused on building awareness, creating desire and generating leads. Once initial interest was generated, sales took over. Sales leads were handed off…

April 24, 2017
Written by Brian Fravel, Veelo

Class Is In Session: Continuing Education For B2B Marketing And Sales

In my opinion, you’re never too cool for school. And B2B marketing and sales professionals are no exception. As the B2B landscape progresses, there will always be something new to learn or perfect. That’s why companies such as Brainshark, HubSpot and SiriusDecisions are looking to empower marketers and sales reps with the fundamentals they need to better their marketing and sales efforts.

April 12, 2017
Published in Blog
Written by Klaudia Tirico

Salesforce Launches Einstein High Velocity Sales Cloud

Salesforce unveiled its Einstein High Velocity Sales Cloud, a combination of new and existing technologies that offer sales reps a platform to boost sales productivity with artificial intelligence (AI).

April 4, 2017
Written by Brian Anderson