Sales Enablement

ActiveCampaign Expands Its Sales Functionality Process To Enhance The Customer Experience

ActiveCampaign, a customer experience automation company, is expanding its sales functionality to include custom, pre-built sales automations, native integrations and a built-in CRM program.

Tropic Launches Buyer Enablement Platform Following Seed Round

Tropic has announced the general availability of its buyer enablement platform after securing $2.1 million in seed funding from the Founder Collective, with additional financing from Company Ventures and individual investors. The company said it will use the funding to expand its New York headquarters and scale its engineering, operations…

April 9, 2020
Written by Marjorie Romeyn-Sanabria

Watch Now: The Essential Components Of A Cross-Functional ABM Strategy

; Last week, we published a video uncovering the biggest developments in ABM. This week, we’re sharing more ABM insights from Demand Gen Report’s Andrew Gaffney and Andrew Mahr, Chief Customer Officer at Triblio. Recorded live at #B2BMX as part of Triblio’s “Ask an ABM Expert” series, this conversation covers sales activation in a more nuanced way, and why it’s important for marketers to target segments with help from sales…

April 8, 2020
Published in Blog
Written by Marjorie Romeyn-Sanabria

Craftom.io Launches Hyper-Customization Program For Unique Gifting & Mailing

Craftom.io is a gifting and mailing platform that offers hyper-customization services for physical gifts, mailers, and messages using logos, text and photographs.

What Are the Biggest Developments In ABM Now & In The Future?

Everyone’s talking about and/or doing ABM, but yet, key elements of the strategy can still be confusing to practitioners. Here’s a video that can help answer some of your top ABM questions quickly.

April 1, 2020
Published in Blog
Written by Marjorie Romeyn-Sanabria

New Trends In Sales Tech: Driving Business In 2020 And Beyond

As we enter a new decade, emerging trends in sales technology are creating new opportunities for businesses that embrace them. We’re seeing tremendous growth and evolution in areas like virtual reality (VR), speech recognition and new applications of concepts like artificial intelligence (AI) and the Internet of things (IoT). Below…

March 30, 2020
Written by Don Williams, Validity

LinkedIn Launches Messaging-Based Ads

LinkedIn has launched Conversation Ads, a new marketing tool designed to personalize viewers’ experiences with a messaging-based ad format. Conversation Ads builds on the company’s current Message Ads offering (formerly Sponsored InMail) and features a “choose your own path” experience designed to help marketers create full-funnel campaigns with multiple customized calls-to-action,…

March 25, 2020
Written by Michael Rodriguez