ActiveCampaign Expands Its Sales Functionality Process To Enhance The Customer Experience

April 13, 2020
Published in Solution Spotlight

ActiveCampaign, a customer experience automation company, is expanding its sales functionality to include custom, pre-built sales automations, native integrations and a built-in CRM program.

FEATURES/FUNCTIONALITY

The sales functionality process is heavily centered around sales automations created from website trafficking data, open and click-through rates, emailing marketing campaigns, customer NPS information and more. These personalized automations are designed for one-to-one customer segments.

Other features of the updated sales automation process include:

A built-in CRM that tracks customer and account interactions to prioritize outreach;
Win probability and lead scores to see if a prospect will convert;
Email, text and live chat; and
Templates that sales teams can use to record prospect data efficiently

TARGETED USERS

ActiveCampaign’s sales automation targets sales teams of all sizes and industries that need assistance with day-to-day tasks, marketing campaigns and individual customer interests.

COMPATIBILITY

The Sales Automation process is compatible with more than 300 integration platforms, including Salesforce, Slack, Google Sheets, Calendly and more.

DELIVERY/PRICING

The pricing varies by tier, depending on what features are offered in which package. The Professional tier is $129 a month, while the Enterprise tier costs $229 a month.

COMPETITVE POSITIONING

Sales teams must have a customer-centric view to have meaningful sales discussions, collaborate efficiently and prioritize pipeline. ActiveCampaign aims to break down the barriers created by marketing automation and CRM service and solutions, allowing sales teams to function without unnecessary hinderance.