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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

11 Steps To Successful B2B Attribution

  B2B marketers have unique challenges that can give enterprise marketers headaches — long and complex sales cycles, numerous touchpoints and a marketing approach where marketers work hand-in-hand with sales to identify key members of the buying team within target accounts.

How To Keep The Sales Process Going During COVID-19

Over the last few months, the sales process has changed for both buyers and sellers. Buyers are expecting trustworthiness and reassurance, and sales professionals are figuring out how to connect with the prospects in a personalized, human way. As we look to keep our sales going, we must start by…
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