#B2BMX: Harnessing AI To Power Customer Engagement; Having A Media Brand Mindset For Content
B2B marketers react to the thought of artificial intelligence (AI) in different ways, said Pam Didner of Relentless Pursuit LLC. Pessimists may envision dystopian universes as portrayed in the Terminator, Blade Runner or The Matrix; optimists may picture R2D2 or Data from Star Trek: The Next Generation. Whichever attitude marketers…
- Written by Karen Axelton, Contributing Writer