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White Papers

New Models For Nurturing Leads With Live Multichannel Video Marketing

New Models For Nurturing Leads With Live Multichannel Video Marketing

You're probably doing video marketing, but are you getting the biggest bang for your buck? From start-ups to established brands, marketers are taking their video from on-demand to live and seeing increased viewership, engagement and awareness. Fill out the form below to learn from successful brands how creating a live event can take your video marketing from average to amazing,…
The Six Strategies To Masterful Marketing

The Six Strategies To Masterful Marketing

Understanding the big picture of reaching your target buyer — and leveraging systems and procedures to navigate to them — is the difference between a good marketer and a great marketer. But even the best route can be littered with landmines that can derail the most creative plans.Fill out the form below for tips to help you avoid these hazards,…
Adapt Or Die: Engage Prospects And Customers Using The Latest Tools And Strategies

Adapt Or Die: Engage Prospects And Customers Using The Latest Tools And Strategies

Today’s B2B buyers expect customized and continual engagement from vendors, and sales departments are adapting by taking on some of the nurturing traditionally carried out by marketing, including delivering content. This white paper draws out the new path of the customer sales journey that is causing B2B companies to adapt their lead nurturing strategies, including: The current landscape of the…
Why Accurate, Reliable Customer Data Is A Marketing Imperative

Why Accurate, Reliable Customer Data Is A Marketing Imperative

Wouldn't you love to know what top marketers from companies such as Citibank, Kimberly-Clark and Dell see as the challenges and opportunities they face with data quality? Learn what nine marketing VIPs have to say about what works and what doesn't for effective data management. In this white paper, you'll gain first-hand insights from a conversation among these marketing leaders,…
4 Ways Marketers Can Boost Their Demand Gen Results

4 Ways Marketers Can Boost Their Demand Gen Results

Even though the digital boom has made it more possible than ever for B2B marketers to know their customers, a recent B2B Enterprise Demand Generation study shows that 58% of marketers said their demand generation efforts are not very productive and less than 3% said they are very effective. However, some forward thinkers are taking advantage of predictive analytics to…
What’s The Deal With Intent Data?

What’s The Deal With Intent Data?

The conversation is quickly turning to intent data as sales and marketing organizations look for the best ways to identify new customers and pinpoint where people are in their buying journey.To venture into this new frontier, B2B marketers need to understand the types of intent data out there and how each can be used most effectively. This 8-page E-book details…
The Guide To The Marketing Technology Landscape

The Guide To The Marketing Technology Landscape

The marketing technology space continues to grow, and it's showing no signs of slowing down. In fact, marketing software spending is expected to grow to more than $32.3 billion by 2018. With the marketing technology industry in a constant state of fluidity, it is easy to get lost. This guide will help you find the right tools for your business.In…