The Formula For Powering Up Marketing Campaigns
Video content is making waves in the B2B buying process. Studies show that more than half of B2B buyers view video content when researching a buying decision. This white paper dives into how live video ads can make a powerful impact on digital marketing initiatives, including:
Why B2B buyers prefer engaging video content over its written counterparts;Best practices for programmatic distribution strategies to help video ads reach your target audience; andReal-life examples of how live video ads deliver better ROI with a larger, more engaged audience.