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The Ultimate Guide To Content Insights

The Ultimate Guide To Content Insights

In order for your content marketing strategy to be most effective, you must identify areas of improvement and optimize them accordingly. The Ultimate Guide to Content Insights offers a framework to generate this valuable information and help you understand what's working and where to invest your money. This white paper is designed to teach you how to implement the right…
The Payoffs Of End-To-End Personalization In B2B Marketing

The Payoffs Of End-To-End Personalization In B2B Marketing

How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals Faced with an increase in content and shrinking response rates to generic messages, B2B organizations have turned to personalization to improve their campaign performance. EConsultancy's 2016 Conversion Rate Optimization Report found 96% of organizations rated marketing personalization as a "highly" or "quite"…
The Complete Guide To Building A Successful SaaS Channel Strategy

The Complete Guide To Building A Successful SaaS Channel Strategy

SaaS suppliers have as much to gain from indirect sales as companies selling traditional IT hardware and software solutions—or from businesses outside of the IT landscape entirely. Download this white paper to gain a full understanding of the questions you should ask, the steps you should take and the choices you should make to build a successful channel partner program.…
The ABM Starter Guide

The ABM Starter Guide

6 Steps To Optimizing Your ABM Contact Data Your ABM program is coming together nicely — all your teams are aligned and you have a platform in place. But is your contact data ready? A successful ABM strategy relies on accurate, complete data. So before you dive into your ABM initiatives, download this six-step guide to optimizing your contact data…
Modern Marketing Maximized

Modern Marketing Maximized

5 Key Steps For Data-Driven Success Marketers today have a sea of tools and software solutions to help boost their company's bottom line. But experts agree that even the most sophisticated technologies can fall short without a comprehensive data management foundation. If you — like many marketers today — are struggling to solidify your approach to data, this white paper…
How Predictive Analytics Improves B2B Marketing Outcomes

How Predictive Analytics Improves B2B Marketing Outcomes

Forrester Research Forward-looking business insights enable B2B marketers to predict go-to market outcomes by gaining visibility into their total addressable markets. More tactically, predictive insights can help increase the accuracy of customer identification and improve the performance of customer acquisition programs How 97% of predictive analytics users benefit from predictive analytics; Why 83% say they have experienced a considerable or…
The Ultimate Guide To Content Distribution

The Ultimate Guide To Content Distribution

You can pour resources into creating compelling content and optimizing the content experience, but it's all for nothing if the content goes unseen. That's why effective content distribution is so important. The Ultimate Guide To Content Distribution offers the tools and information you need to make sure you're getting the right content in front of the right people at the…