COVID-19 Update
Subscribe

White Papers

Special Report: B2B Marketers Refine Lead Scoring Models To Boost Sales Effectiveness

It is clear that lead scoring continues to grow as a pivotal piece of the B2B marketing puzzle. Research from SiriusDecisions states that 68% of B2B tech organizations have implemented a lead scoring program implemented. However, fewer than half (40%) of those sales teams deem their lead scoring initiatives effective, and progressive marketers are looking for opportunities to refine and…

Special Report: Webinar Best Practices Highlight The Need To Address Multiple Buying Stages

Webinars have become a mainstay of the demand generation strategies of many B2B marketers, as they remain an effective tool to engage prospects. Demand Gen Report’s 2014 B2B Content Preferences Survey shows that 67% of B2B buyers have used webinars in the past year to research B2B purchasing decisions. However, many B2B marketers have focused on webinars as a top-of-the-funnel…

Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement

Several years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

Special Report: Best Practices To Boost Database Health

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order.

Driving Conversations & Conversions Within CRM

The main focus of converting leads has made the relationship between the marketing and sales teams crucial to the company’s bottom line. With CRM systems as the central hub for both the sales and marketing teams to track the behavior of leads through the buying cycle, new tactics are being formed within the CRM to make sure the right message…

7 Must Do Demand Generation Tactics

Demand generation requires a healthy mix of varied demand generation tactics that straddle all of the channels — from websites to email to events — where your target audience resides.