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Interactive Content Marketing Tool Kit

Interactive Content Marketing Tool Kit

Unpacking The Interactive Content Marketing Toolkit Bring life back into your old, static content by repurposing it for the digital world. Tools like lookbooks, calculators and quizzes can help extend the value of your content — you just have to determine which tools are best for you. In this white paper, you'll learn everything you need to know about launching…
4 Keys To Track & Optimize ROI From Events

4 Keys To Track & Optimize ROI From Events

Despite the explosive growth of digital marketing over the past decade, research shows that in-person events have remained one of the top drivers of demand and revenue for most B2B organizations. But the reality is that many B2B marketers continue to put significant spend toward events without a real ability to appropriately measure their impact — especially related to specific…
Multichannel Marketing Attribution With Automated Machine Learning

Multichannel Marketing Attribution With Automated Machine Learning

The average sale results from more than 30 touchpoints. Standard practice in the industry has been to attribute a sale to the most recent marketing touchpoint, but by creating brand awareness, earlier touchpoints may have had a significant impact on a purchase decision. Marketers need a fast way to capture and analyze the complexity of human behavior, analyze the impact…
Manufacturers Extend The Digital Transformation To Sales & Marketing

Manufacturers Extend The Digital Transformation To Sales & Marketing

In the past, the success and growth of manufacturing organizations was heavily dependent on a combination of their ability to make competitive products in a cost-effective manner and get those products to as many customers as possible. Over time, companies evolved their product operations with technology and automation, streamlining costs further. But the process of selling those products lagged at…
7 Ways Reviews Fuel B2B Company Initiatives

7 Ways Reviews Fuel B2B Company Initiatives

How etouches, Act-On Software, Looker And More Benefit From The Power Of Review Sites Online ratings and reviews have transformed the way B2B buyers purchase software and services. Some 94% of B2B buyers in the 2017 B2B Buyers Survey Report say reviews from industry peers are an important factor in their purchasing decisions; 67% say they are relying more on…
Catalyzing Growth And Revenue Opportunities With Content Localization

Catalyzing Growth And Revenue Opportunities With Content Localization

It's time to assess your content localization andtranslation efforts to see if the processes, costsand success metrics you have in place areworking for your business. Download this white paper to learn how: Digital revolution lowers international expansion hurdles; Progressive companies measure content localization's impact; and Finding the key to successful content localization. Complete the form below to download: MktoForms2.loadForm("//app-ab22.marketo.com", "038-GHP-751",…
Essential Guide To Effective Translation

Essential Guide To Effective Translation

Here's your chance to learn how you can grow your business by reaching new audiences through content translation. Download a copy of this guide to learn how you can: Review your business case for content localization and translation; Audit the current contribution of your content and processes; Structure your talent and teams to deliver; and Put actionable analytics in place.…