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White Papers

Next Generation Financial Services Marketing

Financial services marketers face a daunting new era as they transition from selling based on brand, referrals and networks to a more digital approach to reaching customers. Based on the findings from this study, conducted by DemandGen Report, they are negotiating this newmarketing world, while being aware of their unique requirements and challenges. While direct mail, print and radio/television remain…

The Guide To SMB Success In Lead Generation

While many small and mid-sized businesses are embracing lead generation practices, three quarters of SMBs never move beyond using marketing automation for batch-and-blast emails. In the latest e-book from eTrigue — titled The Guide To SMB Success In Lead Generation — readers can discover best practices for successfully growing their businesses with lead generation.

Executive Visions On Video In The Workplace

Executives are increasingly exploring ways to leverage online video to broadcast their message to a large and extensive employee audience, along with ways to empower employees and help them meet their business goals. This white paper, titled Executive Visions On Video In The Workplace, outlines the effectiveness of online video in the workplace, while emphasizing key areas where online video…

New Benchmarks & Insights Into Lead Nurturing

The benchmarks and tactics and benchmarks associated with lead nurturing are quickly evolving. Download this executive brief to discover the best practices for executing and measuring lead nurturing programs from experts Jon Miller, VP and Co-Founder of Marketo, and Corinne Sklar, CMO and Digital Marketing Practice Lead of Bluewolf.

Marketing Automation: Should We Or Shouldn’t We?

Many companies aspire to full-blown marketing automation, but it takes a great deal of time and resources to get to that “promised land.” Instead, many companies take incremental steps to reach their goals and keep their businesses moving forward. This white paper highlights some of the latest tools and tactics companies are using to achieve greater visibility into web site…

2013 Webinar Benchmark Report

Webinars remain the go-to solution for marketing, training and corporate communication, and the global economic downturn continues to drive use of this versatile and cost-communication effective tool. The latest edition of the ON24 Webinar Benchmark Report outlines some of the key yardsticks when it comes to promotion, registration, attendance and post-webinar activities.