DemandGen Reports

Demandbase Announces Real-Time Business Identification that Enables Targeting and Personalization for BtoB Marketers

Demandbase, Inc. recently announced the availability of Real-Time ID Service, its platform for real-time identification of business web traffic. Accessed using a web service API, the new platform is designed to enable marketers to power their web site or online products with intelligence to know which company is about to…

May 17, 2010
Written by Demand Gen Report Team

New Leads360 Research Identifies Speed-to-Call as Critical Driver of Sales Lead Conversion

Speed-to-call is the single largest driver of lead conversion in the first two minutes after the lead was generated, according to new research from Leads360, a leader in sales lead management software. The company conducted a survey to determine the impact of speed on lead conversion rates. The study was…

May 11, 2010
Written by Demand Gen Report Team

Loopfuse Adds New Salesforce.com Plug-in For Real-Time Lead Data

LoopFuse has introduced a new add-on to its LoopFuse OneView flagship offering LoopFuse’s OneView, which is designed to provide real-time activity lead information for Salesforce users. The new Prospect Activity SalesForce.com Plug-In provides customers customers activity data on any lead or contact in their database, enabling salespeople to rapidly assess…

April 27, 2010
Written by Demand Gen Report Team

Salesforce.com Announces Acquisition Of Jigsaw To Fuel Data Services Entry

In another sign that M&A activity may be heating up, Salesforce.com today announced it has entered into a definitive agreement to acquire Jigsaw, a leader in crowd-sourced data services. The details of the deal include an approximate $142M cash purchase price, plus a performance-based contingent earn out of up to…

April 21, 2010
Written by Demand Gen Report Team

Jess Perna Studio Seals the Deal with Online Signatures

Moving customers through the sales process can be a deal breaker — particularly if the progression is tedious and inefficient. While contracts serve as a way to seal the deal for Jess Perna Studios, the team cannot begin working on a project without a client’s final say. Jess Perna is…

April 20, 2010
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ON24 Adds ‘Social Webcasting’ Platform To Connect Cloud Apps

ON24, Inc., a leader in webcasting and virtual event solutions, recently announced the launch of an open webcasting platform designed to enable customers to create custom experiences and integrate applications developed by third-party developers. The open cloud platform also enables customers to deliver “social webcasts,” which is touted as a…

April 13, 2010
Written by Demand Gen Report Team

Act-On Adds Twitter App Connecting Social Outreach To Marketing Automation

With more businesses looking to distribute their content and thought leadership out via social networks, Act-On Software has announced the addition of a new application called Twitter Prospector, designed to help clients automate the process of publishing content on Twitter and then measure and track the activity of prospects from…

April 5, 2010
Written by Demand Gen Report Team