Genius Marks Delivery Of One Billionth gURL, As Social Track Grows
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Showcasing the increasing integration of social media into marketing automation, Genius.com announced last week that it had already served its one billionth Genius URL (gURL). The provider of BtoB sales lead management and demand generation solutions, debuted gURLs last year with the goal of specifically to track social media conversations and online marketing campaigns, feeding the data directly into the Genius marketing automation solution.
The solution is focused on providing visibility into the success and overall participation of social marketing campaigns, enabling sales and marketing teams to reach prospects in any channel and respond with relevant content.
“One billion gURLs served demonstrates the global customer demand for easy-to-use solutions that track social media marketing effectiveness,” said David Thompson, CEO & Co-Founder, Genius.com. “With conversion and close rates on leads from social media channels like Twitter and Facebook outperforming traditional online ads and email two to one, marketers can no longer afford to use slow, outdated approaches to track social marketing campaigns. It’s a social world and Genius gives our customers unprecedented competitive advantage over those using other less flexible systems.”
Thompson describe gURLs as core to the Genius marketing automation solution, which was recently ranked number one by salesforce.com AppExchange users. Genius said its customers are proving marketing’s impact on sales by netting up to 150% increases in revenue and up to 300% increases in conversion rates from inquiry to opportunity, while keeping budgets flat.