Left Brain Marketing Adds Staff To Address Client Growth, Social Integration
- Written by Demand Gen Report Team
- Published in DemandGen Reports
In response to the rapid expansion of its customer base, as well as growing demand for integrating marketing automation with social media, Silicon Valley-based consulting firm Left Brain Marketing announced the addition of several new members to their team.
Left Brain, which works with most of the major marketing automation platforms and provides both strategic consulting and production help for companies of all sizes, has added several SMB clients and is also seeing more demand in the enterprise market.
“We are a point where we have to add people in order to meet the increased demand for our services. We’ve been working with a ton of SMB clients throughout the country. As we begin to service more enterprise companies, we felt it was important to bring in additional expertise. The needs of enterprise companies require different types of programs and support models, and the high caliber people we’ve added with enable us to better serve that market segment,” said Malcolm Friedberg, one of Left Brain’s Principals.
Mac McConnell, a tech industry veteran, recently left Sun Microsystems to join Left Brain. McConnell will head up the firm’s Enterprise Programs Division, focusing on demand generation and lead management programs. Most recently, McConnell ran the marketing for Sun’s Small and Midsize business division and was responsible for the development of over 16,000 leads and $400 million in sales pipeline. As an Associate in the Executive Financial Services group at JPMorgan Chase, he was responsible for new client acquisition. “We’re thrilled to have Mac join the team. He’s got deep enterprise experience and understands the value that an effective demand generation program can bring to these companies,” said Friedberg.
Left Brain also added a skilled account manager to their support team in Carol Spillman, who brings a tech and financial services background, having worked in marketing at Wells Fargo Bank. Spillman will be responsible for supporting a variety of Left Brain’s existing clients and ensuring their success with marketing automation programs. “Carol is a consummate professional. She’s been in executive marketing roles and gets how clients need to be supported. We’re very excited that she’s on board,” said Cari Baldwin, a Left Brain Principal.
Left Brain also formed a partnership with Jennifer Love, a specialist in Social Media programs. Jennifer will work with Left Brain’s clients to help them build and support their social media programs. With more than 23 years experience, Jennifer is as a communications and marketing expert who has held numerous senior management positions at a number of Fortune 100 companies. “Jennifer and I had the opportunity to work on a project together at TELUS, and I’ve seen firsthand what’s she’s capable of contributing. Social media is changing the way businesses communicate and drive leads. We’re excited that she’s going to bring this critical skill set to our clients,” said Friedberg.