DemandGen Reports

Demandbase Expands Data Platform With Addition Of InfoUSA SMB Contacts

Demandbase, a leading provider of BtoB customer acquisition solutions, has expanded its reach into the SMB market through a partnership with InfoUSA which will add over two million new companies to its platform. The addition of Infogroup data in the small and medium business (SMB) segment, joins business contact information…

February 2, 2010
Written by Demand Gen Report Team

Customer Effective Pumps Up Pipeline, Outsources Lead Gen

As a rapidly growing Inc. 500 award-winning company faced with the typical challenges of succeeding in the BtoB market, Customer Effective, a Microsoft Gold Certified and Inner Circle implementation partner, wanted to develop a strategy to fill the top of the sales funnel.

January 25, 2010
Written by Demand Gen Report Team

Pivotal Veracity Purchase Extends Unica’s Email Marketing Offerings

Enterprise marketing software solution provider Unica has acquired privately held Pivotal Veracity, known for its tools which help companies optimize the deliverability and reputation of their digital communications. Pivotal Veracity’s tools are designed to enable its customers to maximize email delivery effectiveness and reduce the opportunity cost of sending emails…

January 19, 2010
Written by Demand Gen Report Team

Marketo Momentum Continues, Adding 110 New Customers In Fourth Quarter Alone

Marketo announced it added 110 customers in Q4 2009, with strong growth coming from global companies from United Kingdom, Luxembourg, Germany, China, Australia, New Zealand as well as North America. The new clients included a range of enterprise and growing firms including D-Link Systems, EMI Music Publishing, Kelly Services, NuGEN…

January 12, 2010
Written by Demand Gen Report Team

Forrester Wave Report Cites Email Marketing Service Provider Leaders

As part of its Wave report on Email Marketing Service providers (ESPs), Forrester reviewed 15 vendors against 69 criteria and ranked Responsys and ExactTarget at the top of the pack. All eight Leaders were narrowly separated and achieved Leader status through innovation and a commitment to advancing client education and…

January 4, 2010
Written by Demand Gen Report Team

Forrester Wave Report Cites Cross Channel Campaign Tool Leaders

Forrester Research recently released its Cross-Channel Campaign Management Wave Report, the research firm’s first evaluation of cross-channel campaign management (CCCM). With the goal of spotlighting how vendors "support marketers in program management, multichannel execution, cross-channel decision management, optimization, measurement, and analytics," the report selected the top 11 vendors in CCCM…

December 22, 2009
Written by Demand Gen Report Team

Eloqua Adds New Social Media Sharing And Reporting Tools

Eloqua, announced the availability of its new Social Sharing and Reporting toolset. The product is designed to allow marketers to harness the power of the social Web by pulling online conversations into their promotions, empower prospects and followers to share marketing content with social networks such as Twitter, Facebook and…

December 14, 2009
Written by Demand Gen Report Team