Unica’s Pivotal Veracity Adds Apple iPad Support To Enable Email Tracking
- Written by Demand Gen Report Team
- Published in DemandGen Reports
Unica Corporation recently announced the availability of tracking capability for the Apple iPad, as part of the Pivotal Veracity’s MailboxIQ solution. The new resource is designed to enable marketers to target and track email communications to iPad customers.
This support, designed to enable email marketers to identify its early adopters, comes ahead of the iPad’s commercial release. The intelligence is designed to help email marketers craft and target email communications specifically optimized for the new device — and track the deliverability and reputation of those messages at the customer level.
“The iPad’s rich email client sets the groundwork for maximizing the impact and potency of digital communications, providing email marketers enormous opportunities,” said Michelle Eichner, VP, Email Products, Pivotal Veracity, in a press announcement. “With MailboxIQ, marketers can easily identify which of their customers use the iPad, and optimize and target messages specifically designed to take advantage of its many rich email capabilities; they can then track the success of those messages in terms of inbox deliverability and engagement — all at the customer level.”
Launched in September 2009, MailboxIQ is a patent-pending technology designed to provide customer-level tracking of email deliverability, rendering and reputation across mobile, social, search and traditional Web and software-based email platforms — from Android to the Blackberry to the iPhone and more.