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Loopfuse Adds New Salesforce.com Plug-in For Real-Time Lead Data

LoopFuse has introduced a new add-on to its LoopFuse OneView flagship offering LoopFuse’s OneView, which is designed to provide real-time activity lead information for Salesforce users. The new Prospect Activity SalesForce.com Plug-In provides customers customers activity data on any lead or contact in their database, enabling salespeople to rapidly assess the quality of each sales lead optimizing marketing focus.

Hosted on SalesForce.com’s AppExchange marketplace, LoopFuse’s new plug-in is free, but requires a LoopFuse OneView account. An installation wizard guides users to add LoopFuse’s plug-in to SalesForce.com.

Leveraging its proprietary algorithm, LoopFuse’s plug-in works by pulling in real-time data and is designed to present sales personnel with up-to-the-second information to supplement the information provided on the SaleForce.com’s account Lead page or Contact page. Additionally, LoopFuse’s plug-in is desnged to rate and provide a marketing grade of each lead or contact’s 90-day activity level. Some of the activity measured and rated by LoopFuse’s plug-in includes:

  • The number of page views visited on the site
  • The number of lead capture forms submitted
  • The number of opens and clicks on all email marketing campaigns


“Increasingly, sales and marketing professionals have come to want and expect the availability of real-time information to help them with better decision-making across the board,” said Sean Dwyer, President & CEO, LoopFuse.

LoopFuse’s flagship offering, LoopFuse OneView, is designed to provide sales and marketing automation to help companies more effectively accelerate lead conversion, advance sales cycles and increase company revenue.

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