Sales Enablement

PROS Appoints First Chief Customer Officer

PROS, an AI-powered digital selling solution, hired Martin Simoncic as Chief Customer Officer (CCO). In his new role, Simoncic will drive end-to-end customer engagement and platform adoption, and provide customer success and support, professional services, training and enablement on a global basis.

January 8, 2021
Written by Kelly Lindenau

SalesLoft Valued At $1.1 Billion After $100 Million Equity Investment

SalesLoft, a sales engagement platform, raised $100 million at a $1.1 billion valuation, bringing total funding to $245 million. Owl Rock Capitalled the round with participation from HarbourVest and Emergence Capital and others.

January 6, 2021
Written by Kelly Lindenau

TechTarget Acquires Enterprise Strategy Group To Expand Content Base

TechTarget, a purchase intent data and services provider, has acquired Enterprise Strategy Group (ESG), an IT analyst, research, validation, and strategy firm. Through the acquisition, TechTarget aims to improve its customers’ marketing and sales outreach through an expanded decision-support content base.

January 4, 2021
Written by Michael Rodriguez

Mediafly Unveils New Sales Content Performance Tracking Tool

Mediafly, a sales enablement technology provider, has announced its Winter Product update, which includes a new Shadow Content Finder that aims to help sales reps create value-driven content that resonates with buyers and improves future content strategies.

December 16, 2020
Written by Michael Rodriguez

Roderick Jefferson Discusses The Evolution To New-School Sales Enablement, Shares Details On New Book

Sales enablement is in the middle of a slight overhaul. Covid-19 has accelerated the need to (virtually) help sales teams cater to buyer needs on the buyer’s terms, providing them with the content and information they need at the right time.

December 9, 2020
Written by Klaudia Tirico

Sitecore Launches Experience Edge Tool To Improve SaaS Offering

Sitecore, a customer experience management company, has unveiled Sitecore Experience Edge to expand its SaaS capabilities, aiming to help marketers create digital experiences that engage customer touchpoints at scale while increasing revenue opportunities.

December 9, 2020
Written by Michael Rodriguez

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

December 8, 2020
Published in Blog
Written by Sal LoSauro