Sales Enablement

B2B Roundtable: Communication And Metrics Unlock Better Sales And Marketing Alignment

Sales and marketing are not aligned within most organizations, and it has been a common pain point for a very long time. However, that awareness has not prompted a sea change among marketers; it’s a complex issue to solve with several factors at play.

November 18, 2015
Written by Carol Krol

3 Reasons Companies Are Struggling To Hire Salespeople And How To Fix Them

A recent series of hiccups at Yelp has highlighted an issue plaguing business as a whole: it’s hard to scalably and consistently recruit great salespeople.

November 17, 2015
Written by Tawheed Kader, ToutApp

PeopleLinx Unveils Twitter Listening Capabilities For Social Selling Platform

PeopleLinx, a social sales enablement solution provider, has unveiled new Twitter listening capabilities in recently released updates to its social selling platform. The tool aims to automate the Twitter engagement process by identifying when key prospects are using the social network — while also providing suggestions on how to relevantly…

November 12, 2015
Written by Brian Anderson

3 Ways To Drive Product Adoption In The Cloud

For cloud service providers, healthy recurring revenue streams depend on user adoption and utilization. Not only does this engagement expand the scope of service to more users, it reduces churn — after all, companies are less likely to abandon a platform the entire staff is actively using.

November 3, 2015
Written by Marcel Florez, N3

Spending On Sales Processes Outweighs Messaging

With election season upon us, politicians aren’t the only ones who are flip-flopping on the issues. Companies say that sales messaging is what drives deals, but they are investing more in processes, according to a recent survey of B2B marketing and sales executives by Corporate Visions . This infographic outlines…

QuotaDeck Crowdsources B2B Sales Introductions

QuotaDeck is a B2B sales platform designed to help users crowdsource introductions to prospects that fit their target audience and market. The platform positions B2B sales teams to expand their individual networks with a more personalized form of engagement initiated by mutual introductions.

October 27, 2015
Written by Brian Anderson

Using Unconsidered Needs To Defeat The Status Quo

In multiple experiments, a professor at the Stanford Graduate School of Business found that sellers who demonstrated more self-assured arguments had lower buyer involvement and showed less persuasiveness than speakers who projected less certainty in their deliveries.