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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

LiveHive Enhances Sales Automation Capabilities With Microsoft Dynamics Integration

LiveHive Enhances Sales Automation Capabilities With Microsoft Dynamics Integration

Sales engagement platform provider LiveHive, has integrated Microsoft Dynamics CRM to accelerate prospecting and qualification processes with a single, unified platform. The integration positions sales organizations with direct access to buyer-side engagement analytics and advanced sales automation capabilities such as LiveHive SmartPath’s automated email and call scheduling.
The Evolution Of B2B Sales Decisions

The Evolution Of B2B Sales Decisions

The role of B2B sales reps has changed drastically over the past few decades, but there are still some common denominators that have stood the test of time — albeit in more digital formats. This infographic from Zilliant explores how B2B sales reps have evolved over time in their decision…
Corporate Visions’ Tim Riesterer: Don't Be Branded A Commodity Provider

Corporate Visions’ Tim Riesterer: Don't Be Branded A Commodity Provider

The conversations between salespeople and their prospects play a significant role in differentiating a brand from its competitors. At the Content2Conversion Conference and Demand Gen Summit later this month, Corporate Visions’ Tim Riesterer will address the value of communication between marketing and sales, and sales to prospect.
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