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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Five Reasons Your Prospects Say No

Five Reasons Your Prospects Say No

Just because a prospect expresses interest does not mean it will be a quick or easy sale. This infographic from ZoomInfo highlights some of the common reasons why sales reps are rejected and strategies to overcome these hurdles. [Click To Expand] Source: ZoomInfo
Study: Companies Are Not Maximizing Their CRM Spend

Study: Companies Are Not Maximizing Their CRM Spend

CRM systems are a major investment, but many B2B organizations are not realizing the full value of their sales technology. In a recent study from ZS Associates, respondents rated the value of their CRM systems as low in areas such as customer communication (13%), internal coordination (13%) and collateral and…
Corporate Visions Introduces Tool To Develop Original Research

Corporate Visions Introduces Tool To Develop Original Research

Corporate Visions has launched Power Insights, a new offering designed to help companies develop original research that can be used to shape demand generation campaigns and sales conversations. When paired with Corporate Visions' Power Positioning messaging and tools development services, Power Insights can be used to create sales enablement content…
The Showpad Sales Enablement Platform

The Showpad Sales Enablement Platform

Showpad is a sales enablement platform designed to help users manage, transfer and share content among sales, marketing and other teams. Features/Functions The solution enables users to share content between online platforms and applications. The platform can also collect content usage data designed to enhance the marketing team's content initiatives.…
The PeopleLinx Social Selling Platform

The PeopleLinx Social Selling Platform

PeopleLinx is a social selling tool designed to help sales professionals demonstrate expertise, deliver insights and engage buyers through social networks. Features/Functions The PeopleLinx platform’s personalized guidance feature prompts salespeople to build relevant social networks and deliver insights via social media. Sales leaders can also map their teams’ activity to…
Brainshark Unveils Live Presentation Tool

Brainshark Unveils Live Presentation Tool

Brainshark launched Brainshark Live, a tool designed to help sales reps locate sales presentation content and track content performance from within their CRM system. Available through the company's Sales Accelerator solution, Brainshark Live enables sales reps to access approved presentation content from desktop and mobile devices using Salesforce. The tool…
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