Sales Enablement

The 2016 Lead LifeCycle Series: Tools And Tactics Marketers Can Use, From ToFu To BoFu

As the buying journey becomes increasingly complex, B2B companies need to engage with prospects at all stages of the funnel. Many are doing so by investing in data analysis, creating compelling content, investing in predictive and ABM technology, and enabling their sales teams to close deals with a variety of…

August 3, 2016
Written by Audrey Goodson Kingo

Bombora Introduces Surge Reports Module To Identify Audience Interest

Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The data is collected from a co-op of more than 2,500 publishers. The platform recently introduced a new Surge Reports module for identifying audience interest based on content consumption.

July 27, 2016
Written by Klaudia Tirico

Tinderbox Rebrands To Octiv, Releases Revamped Sales Productivity Platform

Sales productivity solutions provider TinderBox has changed its brand name to Octiv and updated its offerings to a single platform, which the company said will streamline sales workflows by connecting data sources, tools and customers.

July 19, 2016
Written by Klaudia Tirico

KickFire Debuts Free Sales Automation Tool

KickFire Prospector is a free prospecting and sales automation tool. Available as a Chrome browser extension, KickFire is designed to streamline the prospecting process by reducing the time a salesperson spends identifying accounts. FEATURES/FUNCTIONALITY The sales automation tool enables a salesperson to discover specific personas and decision-makers within an account, qualify…

July 18, 2016
Written by Klaudia Tirico

The Evolution Of Inside Sales: How Tech And Behavioral Data Help Boost Buyer Engagement

Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to engage in contextual, relevant and timely conversations with prospects throughout the customer journey. A recent report from Forrester Research shows that an increase in demand driven by the marketing team has many…

July 13, 2016
Written by Brian Anderson

Vidyard Unveils Suite Of Tools To Access And Track Video Content In Email

For customer-facing teams looking to capture, retain and measure audience engagement, Vidyard Engage is a suite of tools designed to help users incorporate video content into email sent from Gmail and Outlook. The solution can also provide intelligence regarding who watched video content and for how long.