Vidyard Unveils Suite Of Tools To Access And Track Video Content In Email

July 12, 2016
Written by Klaudia Tirico
Published in Solution Spotlight

For customer-facing teams looking to capture, retain and measure audience engagement, Vidyard Engage is a suite of tools designed to help users incorporate video content into email sent from Gmail and Outlook. The solution can also provide intelligence regarding who watched video content and for how long.

FEATURES/FUNCTIONALITY

Vidyard Engage enables marketers to create, send and track video with intelligence on viewership. The solution allows the user to:

Send: Access, record and send videos from within Gmail or Outlook as easily as attaching a PDF;
Watch: Videos automatically play back on dedicated branded sharing pages, so there is no need to post to YouTube or upload to a specific site;
Alert: Receive email notifications as soon as the viewer watches the video and get details on how long they engaged; and
Act: Click to see the viewer’s full engagement history within the Vidyard Contact Center.

TARGETED USERS

Vidyard Engage is designed to make video content accessible for customer-facing roles. This could include inside sales members (for prospecting with video), account executives (for sending video demos and customer testimonial videos), customer support staff (for sending how-to and training videos) and customer success teams (for sending on-boarding videos).

COMPATIBLITY

All video viewing data can be pushed directly into individual lead and contact records in Salesforce CRM, providing insight into interest and intent. Sales and marketing leaders can run reports and create dashboards in Salesforce to identify the videos that are influencing the most opportunities and closing the most deals.

DELIVERY/PRICING MODELS

Vidyard Engage is offered on a per user per month license model starting at $25. This includes the ability to upload and host video content, send videos from Outlook or Gmail, receive notifications upon viewing and access each viewer's complete viewing history inside the Vidyard Analytics Center. Vidyard Engage customers require use of the Vidyard video platform within their business for centralized video hosting and management, optimization and analytics. The Vidyard video platform starts at $500 per month.

CURRENT CLIENTS/USERS

Businesses including Taulia, Act-On and Terminus are actively piloting Vidyard Engage.

COMPETITIVE POSITIONING

Vidyard Engage focuses on making video easily accessible within the email tools that employees are already using today (Gmail and Outlook). Plus, only Vidyard Engage provides senders with instant notifications when videos are watched and deep analytics on the viewing behavior of individual viewers.