Sales Enablement

Leveraging Channel Partners To Increase Account-based Everything’s Impact

B2B sales and marketing trends (and the buzzwords that fuel them) seem to come and go as quickly as the latest internet meme these days. Many end-up riding endless waves, falling and rising in popularity as mediums change, attention spans get shorter, and marketing and sales teams shrink and expand.

October 28, 2016
Written by Scott Salkin, Allbound

Invoca Debuts Marketing Cloud For Phone Conversations

Invoca, a call monitoring technology company, has launched Voice Marketing Cloud, a solution it says can connect insights from voice conversations to the rest of the customer journey by bringing a full suite of marketing automation capabilities to phone calls.

October 21, 2016
Written by Klaudia Tirico

Stirista Launches Contact Data Plug-In For B2B Marketing And Sales

Data-driven marketing agency Stirista unveiled a new Google Chrome browser extension that it said will enable B2B marketing and sales professionals to collect verified contact information from prospects’ LinkedIn profiles.

October 17, 2016
Written by Brian Anderson

InsideView Launches Integration With Microsoft Dynamics 365, Adds New Features

InsideView announced it has launched a Microsoft-branded version of its market intelligence platform that enables sales reps to locate and leverage data, insights and connections within Microsoft Dynamics 365.

October 12, 2016
Written by Brian Anderson

Brainshark Launches Integration Engine For Data-Driven Sales Enablement

Sales enablement solutions provider Brainshark has launched the Brainshark Integration Engine, a tool that the company said will help customers use existing applications and workflows to improve sales content creation and operations.

October 5, 2016
Written by Klaudia Tirico

ZenIQ Opens Playbase Community For Marketing Strategy Collaboration

ZenIQ, an account-based marketing platform provider, launched a new B2B community that the company states will allow marketers to share marketing plays and provide users resources to improve their ABM initiatives.

September 30, 2016
Written by Brian Anderson

YesPath Launches ABM Product For Sales

YesPath has introduced a new sales product within its Account-Based Marketing (ABM) Platform. YesPath for Sales enables account-based selling, helping sales teams engage with known prospects using personalized apps that guide prospects to useful content, the company said.

September 27, 2016
Written by Klaudia Tirico