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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

New Salesforce Research: 90% Of Marketers Said Data Privacy Changes Fundamentally Transformed How They Measure Marketing Performance

New Salesforce Research: 90% Of Marketers Said Data Privacy Changes Fundamentally Transformed How They Measure Marketing Performance

Salesforce launched the third edition of its “Marketing Intelligence Report.” The report dove into how marketers use data and analytics to personalize customer experiences, navigate changes in data privacy regulation and prepare for the complexity of cross-channel measurement in a digital-first world.
QuotaPath Secures $41M In Series B Funding

QuotaPath Secures $41M In Series B Funding

QuotaPath, a commission tracking and automation solution, raised $41 million in a Series B funding round led by Tribe Capital, with participation from existing investors Insight Partners, ATX Venture Partners, Stage 2 Capital and Integr8d Capital. The latest investment round brings QuotaPath’s total funding to $62.3 million.
Salesloft’s Forecast Aims To Help Predict & Deliver Revenue

Salesloft’s Forecast Aims To Help Predict & Deliver Revenue

Salesloft is the provider of a sales engagement platform designed to help sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is where sellers execute their digital selling tasks, communicate with buyers, understand what to do next and get the coaching and insights they need to…
Salesloft Launches New Forecasting Feature

Salesloft Launches New Forecasting Feature

Salesloft, a sales engagement platform, announced the launch of its first-ever forecasting solution to help customers predict and deliver revenue. The platform seeks to give sales reps the data they need, when they need it, to let them know where their team’s performance is trending. Since Forecast is a native…
Corporate Visions & DSG Team Up To Expand Revenue Growth Services

Corporate Visions & DSG Team Up To Expand Revenue Growth Services

Corporate Visions, a marketing and sales messaging, content and skills training company, acquired Driving Systematic Growth (DSG), a consulting and training company, to increase its Revenue Growth Services. The acquisition aims to allow both firms to expand their set of revenue growth resources to improve B2B commercial execution.
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