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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

3 Questions To Ask For More Efficient Marketing

The world looks a lot different these days. Amidst an uncertain economy, companies are retiring the “growth at all costs” mindset of last summer, where growth rates of 70% and burn rates of 30% were okay (and even preferred) to a much more conservative goal of, say, 40% growth and…

CloseFactor Secures $15M For GTM Operating System

CloseFactor, a go-to-market (GTM) operating system for revenue teams, raised $15 million in a Series A funding round led by Vertex Ventures and Sequoia Capital, as well as additional investors. The financing brings the company's total funding to $20M.

Coho AI Secures $8.5M In Seed Funding

Coho AI, a product-led revenue platform, secured $8.5 million in a seed funding round led by Eight Roads, TechAviv and a group of angel investors. The company plans to use the capital to enhance the capabilities of its platform.

Women In Revenue Lands Grant From Tiger Global Impact Ventures

Women in Revenue (WIR), a non-profit organization, received a grant from Tiger Global Impact Ventures (TGIV), a global tech investment firm, to promote gender equity in sales and marketing roles. The grant comes from TGIV’s Gender Equity in Tech Fund (T-GET), a $50 million commitment designed to increase access, inclusion,…

Jotform Launches New Feature: ‘Jotform Teams’

Jotform, an online forms SaaS solution, released Jotform Teams, a shared workspace for forms and data. The platform seeks to enable users to create forms, tables, E-signatures, reports, approvals and apps within a shared workspace, so the assets are accessible to users with different roles and permissions.
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