6sense, an account engagement platform, secured $200 million in a Series E funding round, bringing its total valuation to $5.2 billion 10 months after its $125 million Series D round. The investment was co-led by Blue Owl and MSD Partners, among other new and existing investors.

For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of faith because although they recognize its importance, many programs simply don’t deliver significant, measurable results. But there’s a data-driven roadmap to elevate ABM into a consistent, dependable source of growth. In fact, just a handful of proven best practices spanning collaboration, data management and channel orchestration can transform promise into concrete reality.

Mperativ, a revenue marketing platform, received $6 million in funding that includes a new $5 million Series A round led by GFT Ventures with participation from Heroic Ventures and Westwave Capital, as well as a prior $1 million seed round.