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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Momentive & Zendesk Launch GetFeedback Integration

Experience management software company Momentive, formerly known as SurveyMonkey, debuted a new GetFeedback integration with Zendesk. This new solution seeks to unlock access to actionable and comprehensive data to bring a business’s customer experience to a new level.

Contentgine Releases New AI & Machine Learning Capabilities Across CIP

Contentgine, a content-based marketing agency, launched new AI and machine learning (ML) capabilities for its Content Indication Platform (CIP), to help marketers gain more precise first-party intent signals and content performance insights. The online SaaS platform seeks to enable marketing and sales professionals to use 100% first-party content consumption metrics…

Livestorm Introduces New Features Across Its Platform

Livestorm, a video engagement platform, announced the addition of six new features designed to enhance engagement during virtual events and meetings. With 25 to 35% of Americans still working from home, the purpose of these new integrations is to help improve engagement and continue to elevate the user experience.  New…

ARInsights Launches ARchitect Interactions For Google Workspace

ARInsights, an analyst relationship management platform, released a solution called ARchitect Interactions for Google Workspace. ARInsights seeks to help companies increase awareness and enhance knowledge-sharing with industry analysts who influence their businesses. ARInsights aims to measurably improve the efficiency and productivity of analyst relations (AR) professionals on a daily basis.

Scratchpad Reveals First RevOps Toolkit, Scratchpad Studio

Scratchpad, Inc., a provider of workspaces for revenue teams, launched its first revenue operations (RevOps) toolkit – Scratchpad Studio. This product is designed to help revenue and sales operations leaders take the complexity out of their tech stack, drive process adoption and close the gap in data growing outside of…

ZoomInfo Welcomes Bryan Law As CMO & Joins AWS Partner Network

ZoomInfo, a go-to-market software, data and intelligence provider, hired Bryan Law as Chief Marketing Officer. Law will lead ZoomInfo’s marketing organization to prioritize driving demand, enhance the company’s brand awareness and expand its thought leadership. ZoomInfo also joined the AWS Partner Network to improve data delivery through its Data-as-a-Service platform, OperationOs.

Inflection.io Launches B2B Marketing Automation Solution

Inflection is a marketing automation platform (MAP) built for B2B product-led companies. The company believes that the future of B2B marketing is product-led and addressing this shift in marketing is essential for growth and building a sticky, loved product.
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