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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

ON24 Appoints Callan Young As CMO

ON24, a digital experience platform, welcomed Callan Young as its new CMO to spearhead the organization’s go-to-market strategy, which includes continuing to expand momentum and adoption of the company’s digital engagement platform.
Appier Finalizes Acquisition Of Woopra

Appier Finalizes Acquisition Of Woopra

Appier, an artificial intelligence (AI) software-as-a-service (SaaS) company, finalized its acquisition of Woopra, a customer journey analytics SaaS company. The acquisition aims to strengthen Appier’s position in processing first-party data to build a next-generation customer data platform (CDP) with advanced AI technology and user-centric visualization analytics.
Act-On Unveils New SMS Automated Marketing Solution

Act-On Unveils New SMS Automated Marketing Solution

Act-On Software aims to provide solutions that empower marketers to engage targets at every step of the customer lifecycle. Act-On’s SMS feature is designed to help marketers create data-driven, automated SMS campaigns to leverage the power of direct and personalized mobile engagement.
Demandbase Launches New Enhancements To DSP

Demandbase Launches New Enhancements To DSP

Demandbase, an end-to-end ABM platform, enhanced the people-based advertising capabilities in its B2B demand-side platform (DSP) to help users prioritize specific individuals (in aggregate), personas and buyer groups to provide “the best of both worlds” in identification and targeting technology.
6sense Delivers AI-Guided Engagement For B2B Revenue Teams

6sense Delivers AI-Guided Engagement For B2B Revenue Teams

6sense, a revenue intelligence platform, announced new product enhancements at its fourth annual customer conference, 6sense Breakthrough. The conference aims to provide B2B revenue teams with an inside look at best practices to leverage AI and big data to accelerate revenue generation efficiently.
Jotform Sign Aims To Simplify E-Signature Process

Jotform Sign Aims To Simplify E-Signature Process

Jotform, an online forms SaaS solution, launched Jotform Sign, an E-signature product that includes automation. Jotform Sign aims to help businesses send out signable documents with less setup time, streamline workflows and save time and money.
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