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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Madison Logic Unveils New ABM Success Series

Madison Logic Unveils New ABM Success Series

Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from enterprise software organizations leverage research and insights to implement their ABM strategies.
FormAssembly Workflow Seeks To Simplify Data Collection

FormAssembly Workflow Seeks To Simplify Data Collection

FormAssembly is an all-in-one form and process-building platform that helps organizations take control of the data collection process. FormAssembly Workflow is a visual, no-code process-building interface that aims to simplify secure data collection and collaboration within organizations, allowing users to combine forms, emails, integrations and more into sequential data roadmaps.
How To Find The ‘True North’ Of Your CRM Strategy

How To Find The ‘True North’ Of Your CRM Strategy

Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate CRM data improves their conversion rates. But a startling 44% estimated their company loses more than 10% in annual revenue due to poor quality CRM data, while an additional 69% reported their organizations do not pursue and/or complete potentially valuable sales initiatives due to low-quality CRM data.
Sinch Reveals Its New AskFrank Question-Answering Search Engine

Sinch Reveals Its New AskFrank Question-Answering Search Engine

Sinch, a cloud communications and mobile customer engagement platform, launched AskFrank, an AI-enabled question-answering search engine. AskFrank integrates with a business’s existing customer engagement chatbots, contact center, website or knowledge base, landing the name from its frank, direct and honest answers.
Speedeon Releases AudienceMaker To Democratize Data For Brands

Speedeon Releases AudienceMaker To Democratize Data For Brands

Speedeon is a direct marketing and data agency that launched its strategic growth platform, AudienceMaker, to help brands gain access to actionable data on their customers and prospects. With AudienceMaker, brands can unlock a trove of insights, fueling the ability for marketers to reach the right consumers where they are,…
Livestorm Launches Enterprise Features

Livestorm Launches Enterprise Features

Livestorm, a video engagement platform, added nine new features designed with enterprise customers in mind. Livestorm’s goal is to make virtual event planning a simpler and seamless experience.
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