Lead Nurturing

SDR Roles Extending To Human Connection For Marketing, Delivery Of Personalized Experiences

The role of Sales Development Representatives (SDRs) has shifted from the cold-calling days of the past into a multi-channel juggling act. Successful SDRs are able to deliver personalized experiences across channels and leave prospects with a favorable, first impression of their organization. B2B brands such as Terminus, EverString and Dynamic…

September 19, 2018
Written by Elise Schoening

Intercom Expands Custom Bots Offering With Video Capabilities

Intercom’s latest release, Video Bots, aims to combine the personalization of video with the automation of bots to create deeper and richer connections between businesses and customers.

September 14, 2018
Written by Elise Schoening

Openprise Releases Data Orchestration Platform Integration With Microsoft Dynamics 365

Openprise, a data orchestration platform, announced a new integration with Microsoft Dynamics 365 that aims to help marketing and sales teams cleanse data, increase productivity and grow revenue.

September 12, 2018
Written by Elise Schoening

INBOUND 2018: HubSpot Unveils Flywheel Framework To Better Attract, Engage & Delight Buyers

In the early days of demand generation, the traditional funnel excelled at helping businesses streamline their processes to move prospective customers from the top of the funnel to closed business. However, there has been a movement within the B2B marketplace toward breaking down the traditional sales funnel that the industry…

September 6, 2018
Written by Brian Anderson

Sigstr Pulse Offers Relationship Marketing Platform Fueled By AI

Sigstr Pulse, a relationship marketing platform, is designed to use AI to analyze employee email and calendar patterns to provide insights into the quality of relationships and engagement within target accounts, locations or segments.

August 31, 2018
Written by Elise Schoening

Cvent Launches Universal LeadCapture Designed To Boost Lead Volume At Live Events

Cvent, an event management software provider, released Universal LeadCapture, a mobile solution designed to capture, qualify and process event leads.

July 30, 2018
Written by Elise Schoening

HG Data Unveils Updates To Technographic Data App On Salesforce AppExchange

HG Data, the company intelligence solution for B2B marketing and sales professionals, unveiled updates to its application, positioning users to identify net-new accounts that are potentially in market. The company has also launched new lead record enrichment capabilities.

July 3, 2018
Written by Brian Anderson

Lead Nurturing

SDR Roles Extending To Human Connection For Marketing, Delivery Of Personalized Experiences

Intercom Expands Custom Bots Offering With Video Capabilities

Openprise Releases Data Orchestration Platform Integration With Microsoft Dynamics 365

INBOUND 2018: HubSpot Unveils Flywheel Framework To Better Attract, Engage & Delight Buyers

Sigstr Pulse Offers Relationship Marketing Platform Fueled By AI

Cvent Launches Universal LeadCapture Designed To Boost Lead Volume At Live Events

HG Data Unveils Updates To Technographic Data App On Salesforce AppExchange

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