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Lead Nurturing

Prospects go through multiple touch-points before becoming buyers. This section covers the latest tools, trends and strategies B2B marketers are using to effectively nurture leads through the sales funnel.

Leadspace And LeanData Partner To Enhance Demand Gen, ABM Efforts

Leadspace And LeanData Partner To Enhance Demand Gen, ABM Efforts

Lead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies. Current customers can continue to use the platforms with their existing workflows, but may see improved output from the behind-the-scenes…
7 Steps To A High-Converting Marketing Funnel

7 Steps To A High-Converting Marketing Funnel

In order to continue meeting revenue goals, B2B organizations must have a streamlined funnel that consistently leads prospective customers down the right paths in their buying journey. This infographic from Eliv8 highlights a seven-step process for creating an automated marketing funnel that can attract and convert customers.
A Blueprint Of The Lead Generation Ecosystem

A Blueprint Of The Lead Generation Ecosystem

Many factors play a role in the success of a marketing campaign. However, the marketing magic really happens when these different elements integrate with one another and build off each other's success to form a cohesive campaign. This infographic from Straight North connects the dots from traffic sources to net-new…
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