Lead Nurturing

INFUSEmedia Launches Demand Gen Reopening Kit To Help Businesses Impacted By Covid-19

INFUSEmedia, a demand generation engine, is now offering a second phase of its Demand Generation Business Reopening Kit to provide U.S. and European SMBs with comprehensive services and resources to help them reopen successfully following the Covid-19 pandemic. This kit is comprised of five critical resources for reopening, including: Customed…

June 30, 2020
Written by Michael Rodriguez

B2Lead Launches Enhanced Lead Generation Program For ABM

B2Lead, a wholesale marketing solutions platform, has announced an enhanced version of their ABM lead generation program, designed to help users achieve maximum ROI through higher quality intent data and more targeted leads.

PX Launches Lead-To-Call Tracking Service

PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time it takes their call center to begin outreach. Additionally, marketers can benchmark this data to see…

LeadsRX Unveils Insights Service Designed To Streamline Attribution Processes

LeadsRx, a multitouch marketing attribution software, launched LeadsRx Insights, a service designed to help customers dig into client attribution data to develop a marketing attribution game plan with actionable insights designed to maximize the return on ad spend (ROAS).

Creating High-Converting Content Experiences That Drive Sales

There’s nothing my marketing team loves more than hearing our sales team ringing the bell signifying that they just closed a deal. Because at the end of the day, marketing and sales are all pulling for the same thing: more pipeline and more revenue.

March 9, 2020
Written by Randy Frisch, Uberflip

Companies Increasing Event Investments, Expanding Tools & Tactics To Move Beyond Acquisition

Despite the expanded influence of digital marketing in buying behavior and a proliferation of digital channels, B2B marketers point to a resurgence of in-person events as one of the top drivers of opportunities and pipeline conversions.

December 11, 2019
Written by Brian Anderson

AuditFile Achieves Conversion Rates 3X Higher Than SaaS Industry Average

AuditFile, a cloud-based audit automation software, needed a solution that would allow its team to develop and implement a more robust marketing and sales strategy. The company turned to Act-On, a marketing automation platform, to help it deliver highly targeted nurture campaigns.

August 14, 2019
Written by Brianna Ruback

Lead Nurturing

INFUSEmedia Launches Demand Gen Reopening Kit To Help Businesses Impacted By Covid-19

B2Lead Launches Enhanced Lead Generation Program For ABM

PX Launches Lead-To-Call Tracking Service

LeadsRX Unveils Insights Service Designed To Streamline Attribution Processes

Creating High-Converting Content Experiences That Drive Sales

Companies Increasing Event Investments, Expanding Tools & Tactics To Move Beyond Acquisition

AuditFile Achieves Conversion Rates 3X Higher Than SaaS Industry Average

More...

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