Lead Nurturing

INFUSEmedia’s Let’s Verify Platform Offers Marketers Real-Time Lead Verification Capabilities

Let’s Verify is a proprietary lead verification platform from INFUSEmedia that aims to sift out invalid leads with questionable or erroneous data. The platform is designed to equip sales teams with accurate, high-quality records in order to improve lead generation, accelerate pipeline and increase revenue.

April 19, 2019
Written by Elise Schoening

Salesforce Executive Talks Demand Gen Evolution, Top Channels

In an exclusive interview with Demand Gen Report, Nate Skinner, VP of Marketing for Salesforce Pardot, shares his thoughts on the evolution of demand generation, top channels for success and more. This interview is part of the What's Working In Demand Generation In 2019 Special Report. Demand Gen Report: How…

April 15, 2019
Written by Elise Schoening

Delivra Provides Platform To Automate Email Marketing, Accelerate Lead Conversion

Delivra is an email marketing automation platform designed to help B2B businesses in the finance, manufacturing and technology sectors create sophisticated campaigns that convert more leads.

April 15, 2019
Written by Elise Schoening

NetLine Unveils New Solutions To Enhance Buyer’s Journey With First-Party Data

NetLine, a B2B content syndication lead generation network, added three new products to its Advanced Solutions suite: Full Funnel Acceleration, Multi-Asset and Programmatic. Collectively, the new additions to the Advanced Solutions lineup aim to provide B2B marketers with real first-party data from in-market professionals to enhance demand generation, lead quality…

March 26, 2019
Written by Elise Schoening

How To Build A Sales Pipeline… Not A List Of B2B Prospects

So, here’s a dirty little secret: the companies that fail to build a successful sales pipeline almost always believe that buying a good list of prospects will fix their business.

March 11, 2019
Written by Mark Godley, LeadGenius

Integrate Launches Facebook Integration To Power Qualified Lead Generation

Integrate, a demand orchestration platform, launched a new native connector with Facebook that aims to help marketers improve their lead generation campaigns on the social media site and better measure campaign ROI.

March 4, 2019
Written by Elise Schoening

#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

Innovations in the B2B marketplace are endless. Most commonly, innovating means putting more control in the buyer’s hands. Therefore, B2B marketing and sales teams must focus their strategies on empowering buyers to meet their needs, while supporting them on their path to purchase.

March 1, 2019
Written by Brian Anderson

Lead Nurturing

INFUSEmedia’s Let’s Verify Platform Offers Marketers Real-Time Lead Verification Capabilities

Salesforce Executive Talks Demand Gen Evolution, Top Channels

Delivra Provides Platform To Automate Email Marketing, Accelerate Lead Conversion

NetLine Unveils New Solutions To Enhance Buyer’s Journey With First-Party Data

How To Build A Sales Pipeline… Not A List Of B2B Prospects

Integrate Launches Facebook Integration To Power Qualified Lead Generation

#B2BMX Insights: Shifting Power To B2B Consumers Requires Focus On Helping, Not Convincing

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