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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

LeadsRx Privacy Studio Aims To Provide Full Governance Over Buyer Data

LeadsRx Privacy Studio Aims To Provide Full Governance Over Buyer Data

LeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room (DCR) that houses and makes the anonymous and first-party data needed to drive analytic software available. The architecture allows IT teams to fully control data governance according to corporate policy while also…
Terminus Introduces Free Data Audit To Improve GTM Data Accuracy

Terminus Introduces Free Data Audit To Improve GTM Data Accuracy

Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data. The audit seeks to analyze CRM data with a 60-point inspection to help uncover data inaccuracies, incomplete account and contact information and discover new buying committees.
Q&A With Chris Hyde, Validity: Inside The V Release Of DemandTools

Q&A With Chris Hyde, Validity: Inside The V Release Of DemandTools

Data collection and analysis presents a slippery slope for marketers, especially in today’s digital-driven world. Although ease of data collection is at an all-time high, nearly 25% of marketers don’t have a formal data acquisition strategy in place and 51% don’t have a standard operating procedure for marketing and sales…
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