Data Management

Cookie-less Concerns For The B2B Market: 3 Tips To Navigate New Terrain

When Google announced the imminent demise of third-party data, or “cookies,” in 2020, marketing teams started scrambling. According to Google, the decision will drive more safety and security for Google Chrome users, but a shift of this magnitude brings massive disruption to the entire marketing industry, especially B2B and account-based…

July 2, 2021
Written by Vin Turk, Madison Logic

ZoomInfo Unveils Industry’s First Business Contact Preference Registry

ZoomInfo, a business contact and intelligence platform, launched the Business Contact Preference Registry (BCPR), a global database of opt-out requests processed by ZoomInfo designed to improve buyer preference privatization.

June 23, 2021
Written by Kelly Lindenau

Demandbase Expands Predictive Analytics Capabilities For ABX Cloud

Demandbase, an end-to-end ABM software provider, enhanced the predictive analytics capabilities of its Demandbase One ABX Cloud through a series of new features, including new scoring models, customizable dashboards, field management settings and content management tools.

June 23, 2021
Written by Kelly Lindenau

True Influence Offers 80 Million Verified Contacts To B2B Marketers

True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international professionals into its True Influence Marketing Cloud. Previously, this data was only available through True Influence’s managed services.

June 16, 2021
Written by Kelly Lindenau

InsideView Integrates Bombora Intent Data To Improve Buyer Intelligence Offerings

InsideView, a Demandbase company, incorporated Bombora’s Company Surge intent data into its B2B data and intelligence platform, with will allow users to combine intent signals with other data sets to gain a competitive advantage.

June 16, 2021
Written by Michael Rodriguez

SalesLoft Announces 6sense Integration

SalesLoft, a sales engagement platform, revealed a new front-end integration with account engagement platform 6sense. The integration will provide SalesLoft users with the 6sense sales intelligence module, allowing them to gain insights directly on account and persona profile pages within SalesLoft.

May 27, 2021
Written by Kelly Lindenau

Demand Science Completes Acquisition Of TrustedOut

Demand Science, a global revenue intelligence platform, acquired content intelligence platform TrustedOut to enhance its solution suite with intent, content and market intelligence technology that provides enhanced data and content.

May 25, 2021
Written by Kelly Lindenau

Data Management

Cookie-less Concerns For The B2B Market: 3 Tips To Navigate New Terrain

ZoomInfo Unveils Industry’s First Business Contact Preference Registry

Demandbase Expands Predictive Analytics Capabilities For ABX Cloud

True Influence Offers 80 Million Verified Contacts To B2B Marketers

InsideView Integrates Bombora Intent Data To Improve Buyer Intelligence Offerings

SalesLoft Announces 6sense Integration

Demand Science Completes Acquisition Of TrustedOut

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