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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Foundry Releases Contact-Level B2B Intent Data

Foundry Releases Contact-Level B2B Intent Data

Foundry, an IDG, Inc. company and B2B media and martech provider, launched its proprietary intent data product, Foundry Intent, marking the company’s first major release since it acquired LeadSift, KickFire, Triblio and Selling Simplified. This new capability brings together KickFire and LeadSift data capture technologies and machine learning to help…
Affinity Appoints Josette Leslie As CFO

Affinity Appoints Josette Leslie As CFO

Affinity, a relationship intelligence platform, appointed Josette Leslie as Chief Financial Officer. In the role, Leslie will oversee long-term financial strategy to help drive the next stage of growth for Affinity. 
Calendly Releases New Reporting Dashboard, Calendly Analytics

Calendly Releases New Reporting Dashboard, Calendly Analytics

Calendly, a scheduling platform, launched Calendly Analytics to help users optimize scheduling and reach team goals faster. The intuitive reporting dashboard is designed to assist team leaders to discover activity and trends, such as popular meeting days, top performers and in-demand meeting types.
Validity Relaunches Partner Program

Validity Relaunches Partner Program

Validity, a data quality and email marketing success solution, relaunched its Validity Partner Program, a strategic initiative created to help email marketers optimize their customer engagement programming and increase email marketing and data management ROI.
HubSpot Reveals Platform-Wide Enhancements At INBOUND 2022

HubSpot Reveals Platform-Wide Enhancements At INBOUND 2022

HubSpot announced new features and updates to help businesses create deeper, more meaningful connections at its annual INBOUND event. Through the platform enhancements, the company seeks to enable merchants to better personalize interactions with their prospects and customers.
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